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課程名稱 |
數位科技與顧客管理
Digital Technology and Customer Management |
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開課學期 |
112-2 |
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授課對象 |
管理學院 工商管理學系 |
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授課教師 |
黃俊堯 |
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課號 |
MBA5092 |
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課程識別碼 |
741 U1520 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期一2,3,4(9:10~12:10) |
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上課地點 |
管二205 |
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備註 |
限管理學院學生(含輔系、雙修生) 且 限學士班三年級以上
總人數上限：60人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
[NOTE: 課程以中文進行 / Lectures and classroom disucssions in Mandarin]
[NOTE: 首次上課請務必到課，以確切掌握課程內容，評估是否合適自己興趣]
The digital terrain today not only poses various challenges but also offers significant opportunities for market players. A series of trends that are highly relevant to businesses facing digital realities have been emerging. As businesses in the digital era explore new approaches to value creation, delivery, and communication, a fundamental challenge for them is to transform their operations with a customer-centric focus. As such, this course aims to introduce relevant digital technologies and their applications from a customer-centric perspective to undergraduate and MBA students. |
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課程目標 |
The course encompasses lectures, case discussions, online simulations, and group project presentations. By the end of the semester, participants are expected to be well-versed in business-relevant digital technologies and their customer-centric applications. Additionally, participants are anticipated to grasp the essence of customer-centric strategic considerations through engaging in case discussions and projects. |
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課程要求 |
1. Form your group (4 students in each group) and nominate a team leader by Mar. 4.
2. Choose and fix your seat in the classroom. Group members should sit together.
3. Complete the case assignments and readings before coming to the class.
4. Active participation, both in class and in group, is emphasized in this course.
5. Taking this course implies that you are willing to show on time, form a team, participates in classroom activities, contribute to the projects, and take the final exam.
6. Participants should carefully follow the course schedule and be ready to engage in classroom discussions.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
* Mary Meeker’s Internet Trends reports (since 1996).
* Gartner’s Hype Graphs (since 1995).
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Group simulation performance |
15% |
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2. |
Group mid-term project |
15% |
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3. |
Group term project |
15% |
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4. |
Participation and Contributions |
15% |
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5. |
Final exam |
40% |
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